Graphic design is a creative field, so there are innumerable artistic styles to choose from. Moreover, even if you have the money to spare, it can be difficult to find the right designer for you. The industry standard for a logo design is around $200, so if someone charges $5, you’re right to be suspicious. Sometimes you can find cheaper alternatives on sites like Fiverr, but those sites have a poor record for delivering what they promised, and there’s tons of ex-Fiverr users who felt they were ripped off.
The most glaring downside of hiring a designer is the cost - talented designers charge hundreds or even thousands of dollars for logo design. The problem is, no skilled designer works for free. When you hire a designer, freelance or from an agency, you’re buying their expertise just as much as their time. Professional designers know by heart all the tips, tricks, and techniques we’ve mentioned above, and then some.
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